Club Digital Media signed a partnership on 18th September with OVAB, the European Association of Digital Signage. First goal for this partnership: the launch of Digital Signage Business Climate (DBCI) for the French market from December 2014. Already present in several European countries, the DBCI is a recurrent study which entails interviewing Digital Signage and Digital Out-of-home industry decision makers in order to find out the level of economic development in their countries. “This indicator will allow us to study digital display in France and give a clear vision of the market”, explains Michel Baronnier, VP of Club Digital Media. The German consulting company Invidis, founding member of OVAB, has been entrusted to carry out this study.
3|4|5 February 2015 Lyon